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Renegade Marketing by Drew Neisser

Renegade Marketing by Drew Neisser

Realtime Price – $8.99

Marketing has become ridiculously complicated, but yours doesn’t have to be.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).

These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:

* Walk through a highly refined discovery process that culminates in finding your brand’s purpose
* Define your company’s purpose in eight words or fewer
* Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
* Assemble effective marketing plans that engage employees, inspire customers, and attract new business
* Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation

Genre: Non-Fiction

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser

Amazon US

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